Project:Completely overhaul the ISEP Study Abroad Catalog
Client: ISEP (International Student Exchange Programs)
Role: Graphic Designer and Social Media Specialist
Tools: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Instagram
I was tasked with redesigning ISEP's study abroad program catalogs. Historically, these publications were very text-heavy and boring. It just so happened that this project started immediately following a very successful photo contest (see above). I knew those student photos and stories would be able to tell the ISEP story far better than stock photos or long-winded content put together by staff. And rather than slapping some social media icons onto the back cover with the words "Follow @ISEPStudyAbroad," I included actual ISEP students' Instagram photos, blog post excerpts, and tweets (with their permission, of course!) throughout the catalog. To improve the user experience, I also incorporated image-heavy page layouts, large maps, and easy to read charts.
U.S. Student Catalog
International Student Catalog