The Kroger Co.
Kroger's goal for their social media content strategy was simple: engage and entertain our online community.
Publishing engaging, shareable content on a daily basis for 4 years required non-stop planning, creativity, and reflection.
Monthly reports revealed regular opportunities for content optimization, which meant the content strategy was always evolving.
From crafting campaign strategies to building audience personas, no two days working on Kroger were the same.
Lindsay Gsell (Director of Strategy), Erica Goodwin (Account Director), Caroline Cicotti (Junior Strategist), Max Hedgepeth (Junior Strategist), Alyssa Morrison, Crystal Au (Senior Designer), Bryn Dunbar (Photographer), An Ly (Art Director), Campbell Kawka (Senior Art Director), and Mike O'Brien (Associate Creative Director).