Service Year Campaign

Introduce the Service Year brand on social media, and connect with prospective members.

Every piece of social content was designed around answering a unique question for fans in an effort to communicate the value and impact of a Service Year. 

In addition to social media content, Service Year needed a way to summarize their experience in a single sentence. At the end of the campaign, the combination of these efforts led to a 400% increase in Facebook fans, and accounted for 74% of user registrations during the 4-month timeframe. 

This campaign called for a significant amount of research and planning, and culminated in a comprehensive content strategy document.