Little Remedies of Prestige Brands
Highlight #LittleWins every parent can relate to in an effort to drive engagement and coupon downloads.
Little Remedies' social media comments were scoured for insight into which grown-up activities and parenting victories mattered most to fans. Those findings informed the strategy behind the #LittleWins content, videos, and web experience.
#LittleWins video content yielded upwards of 880K views, and attracted over 1K sweepstakes entries. Due to strategic audience planning and tailored messaging, the #LittleWins CPR was significantly lower than always-on content.
The #LittleWins team was lean, allowing me to wear many hats. My responsibilities included branding, content strategy, script writing, UI copywriting, CMS management, and wireframing support.
An Ly (Art Director), Crystal Au (Senior Designer), Lauren Travis Everett (Producer), Eli Sinkus (Video Producer), Rebecca Zisser (UX Designer), Madeline Monaco (Community Manager), and Ally Montemurro (Junior Strategist).